Smart growth starts with better ops

My name is Trent, and I help scaling startups build the systems, clarity, and leadership needed to grow without the chaos.

Book a free session

20+

Years of experience helping companies grow

Years experience helping companies grow

3+

Successful company exits

Make your operations part of your growth strategy

Build the systems, structure, and leadership your team needs to scale faster — and smarter. Chaos might be part of the ride, but it can’t be the plan.

Sharp execution, not just advice
I don’t just build plans — I make them real. From setting priorities to aligning your team, I turn vision into action with clear goals with momentum your team can feel.
The cross-functional glue
I bridge operations, strategy, data, finance and technology — translating vision into execution across every department. No more silos, no more misfires.
Better tech + automation
I help you cut through the noise, automate what you can, and build a real-time view of your business. No more flying blind — just smarter, faster decisions.
Operations that scale
I'll help design and implement the systems, processes, and structure your business needs to scale without burning out your leadership team and the wider organization.
Sharp execution, not just advice
I don’t just build plans — I make them real. From setting priorities to aligning your team, I turn vision into action with clear goals with momentum your team can feel.
The cross-functional glue
I bridge operations, strategy, data, finance and technology — translating vision into execution across every department. No more silos, no more misfires.
Better tech + automation
I help you cut through the noise, automate what you can, and build a real-time view of your business. No more flying blind — just smarter, faster decisions.
Operations that scale
I'll help design and implement the systems, processes, and structure your business needs to scale without burning out your leadership team and the wider organization.
Sharp execution, not just advice
I don’t just build plans — I make them real. From setting priorities to aligning your team, I turn vision into action with clear goals with momentum your team can feel.
The cross-functional glue
I bridge operations, strategy, data, finance and technology — translating vision into execution across every department. No more silos, no more misfires.
Better tech + automation
I help you cut through the noise, automate what you can, and build a real-time view of your business. No more flying blind — just smarter, faster decisions.
Operations that scale
I'll help design and implement the systems, processes, and structure your business needs to scale without burning out your leadership team and the wider organization.
Sharp execution, not just advice
I don’t just build plans — I make them real. From setting priorities to aligning your team, I turn vision into action with clear goals with momentum your team can feel.
The cross-functional glue
I bridge operations, strategy, data, finance and technology — translating vision into execution across every department. No more silos, no more misfires.
Better tech + automation
I help you cut through the noise, automate what you can, and build a real-time view of your business. No more flying blind — just smarter, faster decisions.
Operations that scale
I'll help design and implement the systems, processes, and structure your business needs to scale without burning out your leadership team and the wider organization.

Sharp execution, not just advice
I don’t just build plans — I make them real. From setting priorities to aligning your team, I turn vision into action with clear goals with momentum your team can feel.
The cross-functional glue
I bridge operations, strategy, data, finance and technology — translating vision into execution across every department. No more silos, no more misfires.
Better tech + automation
I help you cut through the noise, automate what you can, and build a real-time view of your business. No more flying blind — just smarter, faster decisions.
Operations that scale
I'll help design and implement the systems, processes, and structure your business needs to scale without burning out your leadership team and the wider organization.
Sharp execution, not just advice
I don’t just build plans — I make them real. From setting priorities to aligning your team, I turn vision into action with clear goals with momentum your team can feel.
The cross-functional glue
I bridge operations, strategy, data, finance and technology — translating vision into execution across every department. No more silos, no more misfires.
Better tech + automation
I help you cut through the noise, automate what you can, and build a real-time view of your business. No more flying blind — just smarter, faster decisions.
Operations that scale
I'll help design and implement the systems, processes, and structure your business needs to scale without burning out your leadership team and the wider organization.
Sharp execution, not just advice
I don’t just build plans — I make them real. From setting priorities to aligning your team, I turn vision into action with clear goals with momentum your team can feel.
The cross-functional glue
I bridge operations, strategy, data, finance and technology — translating vision into execution across every department. No more silos, no more misfires.
Better tech + automation
I help you cut through the noise, automate what you can, and build a real-time view of your business. No more flying blind — just smarter, faster decisions.
Operations that scale
I'll help design and implement the systems, processes, and structure your business needs to scale without burning out your leadership team and the wider organization.
Sharp execution, not just advice
I don’t just build plans — I make them real. From setting priorities to aligning your team, I turn vision into action with clear goals with momentum your team can feel.
The cross-functional glue
I bridge operations, strategy, data, finance and technology — translating vision into execution across every department. No more silos, no more misfires.
Better tech + automation
I help you cut through the noise, automate what you can, and build a real-time view of your business. No more flying blind — just smarter, faster decisions.
Operations that scale
I'll help design and implement the systems, processes, and structure your business needs to scale without burning out your leadership team and the wider organization.

Sharp execution, not just advice
I don’t just build plans — I make them real. From setting priorities to aligning your team, I turn vision into action with clear goals with momentum your team can feel.
The cross-functional glue
I bridge operations, strategy, data, finance and technology — translating vision into execution across every department. No more silos, no more misfires.
Better tech + automation
I help you cut through the noise, automate what you can, and build a real-time view of your business. No more flying blind — just smarter, faster decisions.
Operations that scale
I'll help design and implement the systems, processes, and structure your business needs to scale without burning out your leadership team and the wider organization.
Sharp execution, not just advice
I don’t just build plans — I make them real. From setting priorities to aligning your team, I turn vision into action with clear goals with momentum your team can feel.
The cross-functional glue
I bridge operations, strategy, data, finance and technology — translating vision into execution across every department. No more silos, no more misfires.
Better tech + automation
I help you cut through the noise, automate what you can, and build a real-time view of your business. No more flying blind — just smarter, faster decisions.
Operations that scale
I'll help design and implement the systems, processes, and structure your business needs to scale without burning out your leadership team and the wider organization.
Sharp execution, not just advice
I don’t just build plans — I make them real. From setting priorities to aligning your team, I turn vision into action with clear goals with momentum your team can feel.
The cross-functional glue
I bridge operations, strategy, data, finance and technology — translating vision into execution across every department. No more silos, no more misfires.
Better tech + automation
I help you cut through the noise, automate what you can, and build a real-time view of your business. No more flying blind — just smarter, faster decisions.
Operations that scale
I'll help design and implement the systems, processes, and structure your business needs to scale without burning out your leadership team and the wider organization.
Sharp execution, not just advice
I don’t just build plans — I make them real. From setting priorities to aligning your team, I turn vision into action with clear goals with momentum your team can feel.
The cross-functional glue
I bridge operations, strategy, data, finance and technology — translating vision into execution across every department. No more silos, no more misfires.
Better tech + automation
I help you cut through the noise, automate what you can, and build a real-time view of your business. No more flying blind — just smarter, faster decisions.
Operations that scale
I'll help design and implement the systems, processes, and structure your business needs to scale without burning out your leadership team and the wider organization.

Have helped unlock over 50 million in revenue growth for scaling startups.

50M+

I bring the clarity, systems, and leadership that makes it happen.

Available for speaking engagements

I speak on scaling businesses, operational clarity, and leadership for growth—available for select paid opportunities.

About WayGrowth

WayGrowth is a fractional COO practice built for fast-growing startups that are ready to scale without the chaos. Founded and led by a seasoned operator with a background in tech, data, finance and strategy, we help create systems that support real growth.

300M+

AppliancesOnline's annual revenue*.

I was employee #3, instrumental in scaling what became a category leader.

DeFi, Blockchain, Web3

5+ years

Deep understanding of Blockchain and crypto — from building and scaling products to navigating emerging tech trends.

From Zero to VISA

I founded VascoPay, secured a Visa partnership, and led it to a successful exit.

I co-founded VascoPay, secured a Visa partnership, and led it to a successful exit.

Co-founder of Australia's fastest-growing micro-brewery

I also co-founded Australia's fastest-growing micro-brewery, Young Henrys.

A magnet to businesses destined for scale

A history of successful partners and clients

Trent is an amazing leader. He empowered the team to innovate and excel, creating a culture of continuous growth and learning. I strongly recommend Trent for any leadership role in technology and innovation.

Leo Borovilas

CEO at VascoPay

Leo Borovilas

CEO at VascoPay

Leo Borovilas

CEO at VascoPay

Trent is the kind of leader you love to work alongside. He's kind, honest, hard working and highly strategic. A rare breed of a technical/business mind combination that thinks big. He's never afraid to share his thoughts, but also cares about and listens.

Tony Drummond

Founder at CONV3RT

Tony Drummond

Founder at CONV3RT

Tony Drummond

Founder at CONV3RT

I have been working with Trent for over 20 years and a friend for much longer, and that is why I can recommend him, not just for his professional skills, but also his exceptional personal qualities and his amazing ability to get things done.

John Winning

CEO at Appliances Online

John Winning

CEO at Appliances Online

John Winning

CEO at Appliances Online

Trent is efficient, effective and detail oriented. In all of my dealings with Trent, I've found him to deliver the outcomes required. Trent makes it easy to do business with him and his team - they are dedicated and focused and have a deep knowledge of the business they are in.

Yas Grigaliunas

CEO at VIdeoPro

Yas Grigaliunas

CEO at VIdeoPro

Yas Grigaliunas

CEO at VIdeoPro

Working with Trent was an absolute privilege—he's a visionary leader and entrepreneur who consistently goes above and beyond expectations. As a Fractional COO, his strategic insight, initiative, and depth of execution set him apart in every project.

Erica Zygelman

Executive Coach

Erica Zygelman

Executive Coach

Erica Zygelman

Executive Coach

Trent is one of THE best leaders in a company that I have worked with. He single handedly managed multiple departments all dealing with completely different sectors of the tech world. From the latest, state of the art, AI and ML development to Web3 implementations.

Tahir Shakir

Ful Stack Engineer

Tahir Shakir

Ful Stack Engineer

Tahir Shakir

Ful Stack Engineer

You’ve got the vision. Let’s build the engine.

You don’t need more ideas—you need a partner who can help you execute. That’s where we come in.

Book a Free Session

You’ve got the vision. Let’s build the engine.

You don’t need more ideas—you need a partner who can help you execute. That’s where we come in.

Book a Free Session

You’ve got the vision. Let’s build the engine.

You don’t need more ideas—you need a partner who can help you execute. That’s where we come in.

Book a Free Session